Oct 28, 2022
Do you know your audience?
Better yet, do you even know yourself? Businesses should be able to
answer these questions to survive and position themselves for
long-term success. Kathrine
Weicker, the latest guest of
the Social Media Sucks Podcast, is a Business Consultant with over 20 years of
experience in three different countries. She tells us about the
problems creative businesses face in the 21st Century, and how they
can differentiate themselves in oversaturated environments. With
the consumer expectations of today, willingness to change while
preserving the company’s identity is not just nice-to-have, but
essential. Kathrine also talks about market conditions, the
importance of failure, customer loyalty, post-pandemic cultural
shifts and behavioral changes. Your customers expect passion and
quality, but they also expect a “why” behind your products. Without
a clear communication strategy around your brand, you are unlikely
to succeed in the cruel world of modern-day
consumerism.
Be
sure to tune in to the Podcast if you want to learn more
about:
- Which trends are influencing Creative businesses in 2022
- The most crucial ingredients for success
- When is the right time to seek help and why
- How did Covid-19 change the landscape of Retail businesses
- Why did customers gain more control over business decisions
- How can industries adapt to changes in the environment
- What happens to creatives when communication
channels disappear
Our guest is accompanied by Yu
Zhao and Hawra Hashem.
Thank you for listening to the Social Media
Sucks Podcast.
Useful links
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TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3K1suVr
Social Brief (Social media newsletter): https://bit.ly/3I68D6g