Apr 27, 2023
Patricia Winkel-Pedersen, Marketing Director at LAKRIDS BY BÜLOW
brings her unique experience working with one of Denmark's most
beloved brands, to the Social Media Sucks studio. We talk about the
challenges facing marketing a niche product that has hardcore fans
that have strong opinions about the brand.
And how to...
Mar 7, 2023
In this episode, we sat down with Dennis Korsbæk Præst, Global Brand Manager for Starbucks at Arla Foods. Arla Foods and Starbucks are in a partnership with a licensing deal for retail products in Denmark.
Starbucks is a global coffee distribution, roastery, and cafe company currently present in over 80 countries,...
Feb 20, 2023
We sat down with Anders Holvøe, Head of Marketing & Digital at Telenor, Denmark.
Anders has an immense portfolio of business, marketing, and management experience which he accumulated over the past 15 years, working with creative agencies and in-house marketing teams.
He joined the Telenor team in Denmark two and a...
Feb 13, 2023
In this episode, we sit down with marketing expert Charlotte Høgh Damgaard from the Carlsberg Group and take a deep dive into the complicated world of marketing alcoholic beverages.
Charlotte is the Head of Marketing at Carlsberg’s Alcohol-Free Beer, Cider & Cocktails Department in Denmark. She is a marketing...
Jan 31, 2023
On today's episode we sat down with Sebastian Lillelund,
Marketing Manager at POWER, and Joakim Sigvardt, E-commerce Manager
at POWER, and unpacked a crucial topic - How to get all elements of
your marketing aligned and working towards the same goals.
They shared their experience building the POWER brand from...