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Social Media Sucks

Dec 28, 2021

What can social media users, communities, marketers and customers expect from their fav platforms in 2022?

Will 2022 be a big year for niche communities, or community management, or brands joining the tribe in an authentic way?

And what about Supergreat and other newcomers to the social-media landscape?

One thing for...

Dec 22, 2021

What does it mean to be a consumer or a marketer in the age of cookies, algorithms, transparency policies and GDPR?

That’s what we’re here to discuss today. That takes us through a bunch of interesting questions such as:

How has leveraging data for marketing purposes become harder?

Why would anyone ever allow having...

Dec 21, 2021

Social media is a global mass phenomenon, but that doesn’t mean it’s the same around the world. In this episode, we’re taking a closer look at all the fascinating ways in which Chinese social media and SoMe platforms differ from their Western counterparts.

Specifically, we’re asking:

What should Western...

Dec 17, 2021

What does Christmas mean for brands? Is it something every brand ought to jump on – or could it backfire? And is it actually more about consumerism than caring and heart-warming sentiments? Those are some of the things we consider on this episode of the Social Media Sucks podcast.

We also ask:

  • Are GenZ finally about...

Dec 16, 2021

How will AR and VR change branding, e-commerce, social media, influencer marketing – and who are the true pioneers of the technology? Get the answers on this week's episode of the Social Media Sucks podcast where we also learn about the darker side of AR technology and how engagement trends are changing on...