Preview Mode Links will not work in preview mode

Social Media Sucks

  1. All Episodes
  2. How to create timeless TV campaigns in a social media era with Jacob Weinreich, the CMO at TV2

How to create timeless TV campaigns in a social media era with Jacob Weinreich, the CMO at TV2

Dec 6, 2022

We had the honor of having Jacob Weinreich on the Social Media Sucks Podcast Jacob Weinreich was awarded the CMO of the year in 2021. And in this episode, we talk about the TV transformation and how viewers' behavior changed over time.  People moved from traditional media to social media. Considering that transformation, how can TV2 still make timeless campaigns and influence people's behavior?